Numerous attorneys are still unfamiliar with the practice of obtaining legal leads online. Even if it isn’t, technology advances rapidly, and law firms frequently evaluate their strategies to identify the most effective solutions.
Web leads have been accessible for over two decades. Our company began there, at the very beginning of the industry. Then, a few years ago, technology advanced to the point where it was feasible to transmit live call leads acquired online directly to an attorney’s phone. This was when the questioning started. Since adopting the new technology, we have been assisting clients throughout the nation in separating the two strategies.
First, let’s ensure that the selections are understandable.
What Exactly Are Legal Leads?
Legal leads revolutionize the internet marketing experience for law firms and facilitate their success. Lead providers offer the web advertising know-how necessary to ensure that prospective clients in your location can locate your practice. As they seek an attorney, the supplier sends you an online Web Lead or a live phone call as a legal lead.
What Are Web Leads for Attorneys?
The concept behind Web Leads and legal leads, in general, is rather straightforward. Someone sees an internet advertisement that directs them to a website. There, people complete and submit a form in order to contact an attorney. The steps are as follows:
- Targeting – Your legal company develops a customized targeting approach based on two primary factors. Which legal specialties do you practice? Which region do you wish to target for your leads? Thus, you will only target appropriate leads for your legal practice.
- Capture – Leads are gathered online, and both the form and the system that sorts the leads prior to distribution are intended to include many quality filters. This prevents mismatches and errors.
- Delivery – A lead is given to you according to your specifications, often by email and text/SMS.
You are then responsible for reacting to the lead, and suppliers may give various benefits.
Exclusion – This is of paramount importance. In order to maximize their income, there are suppliers that will send a lead to many attorneys. This causes the attorneys to engage in unfair competition to determine who can take the lead first. Your legal company deserves a “one lead per one attorney” policy, and you’ll need to request it in this straightforward manner to ensure you obtain it.
Real-Time Delivery – Real-time delivery is vital as well. Real-time means just what it implies. It indicates that a notice is provided to you almost immediately after a lead submits their form online and clicks “submit.”
The most crucial factor in successfully turning internet leads into sales is speed. Together, exclusivity and real-time distribution enable you to reply rapidly to a lead and be the first attorney to contact them. Literally, only seconds can determine whether or not you are able to connect with a lead. People are impatient, and if they do not receive a response promptly after completing a form on one website, they will continue to submit forms on other sites.
This is the core of a web lead. Someone has connected with you online, and your legal business is responsible for replying as fast as possible to this potential client. Therefore, many individuals choose option two, the live call.
What is Attorney Live Call Leads?
Live calls are set up and work similarly to online leads. As stated previously, they are targeted, captured online, and delivered to your legal practice using a sophisticated web system. Obviously, the major distinction is that the lead calls you directly.
With Live Calls, there is no delay between form submission and the legal firm’s response. A simple, instantaneous link exists. Real-time delivery is included in the call itself.
It is also a highly intimate relationship that cannot be disregarded or undervalued. Online legal leads are often in a precarious position when they seek out an attorney. Establishing a personal connection immediately goes a long way toward gaining the lead’s confidence before the conversation even begins.
With this information in mind, it’s clear to see why live calls have become such a popular method for law firms to engage with new customers. In many respects, live calls were a step forward for the profession, and it begs the question of whether attorneys wish to continue getting web leads.
What Is The Most Effective Strategy For Converting Legal Leads Into Sales, Web Leads, Or Live Calls?
The straightforward answer is both.
Despite the fact that Live Calls may appear to be the superior alternative, online leads and live calls are crucial for a successful legal lead strategy. This is why.
Using both web leads and live calls provides individuals with alternatives. The reality is that not everyone likes to make direct calls. Some individuals feel better initiating online connections through a web lead, and there are more than you may imagine. Law firms that employ just one or the other strategy exclude themselves from a substantial source of leads.
Having two types of leads provides you with additional possibilities. Live calls are most effective when you or your team can answer the phone. (These hours are programmable.) Sending someone to voice mail is neither a good alternative nor a recommended practise. However, it is not always straightforward to maintain such a schedule. Web leads require an instant response, but there are efficient ways to automate responses if you are unavailable. With both strategies in action, you have greater freedom in controlling your lead flow and response.
There are ultimately more significant issues to examine while using legal leads.
It is a simple choice to employ both online leads and live calls simultaneously. The more crucial and critical task follows this choice. At least two things need to be guaranteed.
A strategy for swiftly responding to leads. We cannot express it enough. The best strategy to maximize lead value and conversions is with a prompt response. It may sound very simplistic, yet it is true.
A plan for structuring your response. The other manner in which law firms lose value from leads is by neglecting to implement processes and procedures that provide a well-thought-out path for leads to convert into clients. Believe it or not, legal firms will neglect to follow up with a solid lead, or even worse, the lead may begin to feel unimportant and lose faith in their attorney.
Using lead intake software and legal CRM systems is the most effective method for overcoming these obstacles. These tools enable your legal company to send automatic email answers to leads, demonstrating that you care. They keep your team organized and track each lead’s duties and progress. There are ultimately more significant issues to examine while using legal leads.
What are the benefits of a contact management tool for lawyers? Read our article.